Zillow Announces Definitive Agreement to Acquire ShowingTime

By Kerry Smith

ShowingTime has a working relationship with hundreds of MLSs across North America, with a network that includes almost a million real estate agents.

SEATTLE – Zillow Group announced a definitive agreement to acquire ShowingTime.com Inc., an online scheduling platform for home showings, for $500 million.

In announcing the acquisition, Zillow said ShowingTime is an industry leader and it will continue to invest in ShowingTime to increase engagement with agents and partners.

“ShowingTime will remain an open platform available to all industry participants, and we expect to grow ShowingTime’s engagement through all channels to ensure touring is easier for the industry and consumers,” says Errol Samuelson, chief industry development officer at Zillow Group in a release.

ShowingTime has a network of almost one million agents across North America and a relationship with hundreds of Multiple Listing Services (MLSs). Many agents rely on ShowingTime to work behind the scenes as the scheduler and coordinator for their home showings – a way to simplify the process. In many cases, agents can schedule a home showing by clicking a button.

ShowingTime says it facilitated more than 50 million showings industrywide in 2020.

According to Zillow, ShowingTime will maintain existing data privacy policies and continue to operate as an open platform for existing and new partners.

The Zillow acquisition is not yet finalized, however. It’s subject to customary closing conditions, including the expiration or termination of an applicable waiting period under the Hart-Scott-Rodino Act.

© 2021 Florida Realtors® Reprinted with Permission.

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